Gaine Healthcare is a leader in provider data management solutions for life sciences companies from startup biotechs to global pharmaceutical manufacturers. We have disruptive technology that reinvents the way companies manage the patient journey from initial engagement to care coordination and patient services.
We’re looking for a rock-star Product Marketing Manager to join our growing team at Gaine.
As a critical member of the Marketing team, you’ll drive product positioning, sales & marketing enablement, competitive analysis, and Product Marketing content development. You’ll work with the teams to plan, develop, and promote solution content with the objective of maximizing awareness, driving thought leadership, and creating demand while showing the world your creative side.
What’s your day look like?
Develop product marketing strategies including targeting, positioning, messaging, pricing, and rollout sequencing with goals of driving acquisition, lifting conversion rates, increasing engagement and growing revenue
Work with Product and Engineering teams to distill key functionality and benefits into core product marketing messages
Partner with the Marketing team in the creation of product content (e.g. website copy, blog posts, product videos, customer case studies, et al)
Launch products through close collaboration with Marketing, Product, Customer Success, and Sales teams
Build and maintain positive relationships with industry analysts
Identify and execute on break-through activities that reach target audience effectively
What makes you successful?
5+ years of product marketing experience
Bachelors degree in marketing, business, technology, or relevant field of study (MBA preferred)
Experience in areas relating to customer engagement, experience, and / or Customer Success
Exceptional communication skills
Strong analytical and problem-solving skills
Strong independent project management skills
Ability to prioritize high-impact activities and keep complicated projects moving forward
Track record of successfully influencing and collaborating with cross-functional teams
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