The Most Cost Effective Approach to Rapid CDI Results

The Customer Data Integration (CDI) market is growing rapidly, fueled by growing awareness of the many benefits of high quality, integrated customer information. The potential for increased revenues, reduced support costs, and improved customer service drives the demand for CDI solutions. However, delivering sustainable customer data integration is hampered by high costs, scarcity of CDI skills and an immature CDI software market. CDI “megavendors” IBM, SAP and Oracle continue to refine their product vision, but none of these vendors yet has a mature product offering. Meanwhile, smaller vendors continue to fight for niche markets while remaining prime acquisition targets, and therefore high risk investments, until the market finally consolidates.

The GAINE Advantage™ On-Demand CDI Solution provides companies with an attractive entry point into enterprise-class CDI. The GAINE approach leverages a hosted CDI infrastructure that defers technology considerations until more critical activities that create real business value, such as business process change management and data governance, have been addressed.

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GAINE Advantage™On-Demand CDI

The GAINE Advantage™ “On-Demand” CDI solution combines people and technology to deliver services tailored to your specific needs . The GAINE data center employs the widely deployed Master Data eXchange (MDX) software and cost effective offshore operations and data stewarding teams to maximize value and minimize cost.

The GAINE Advantage™ data center is highly secure and has earned the benchmark SAS70 certification.

The Case for an On-Demand Approach

1) CDI Skills and Experience are Scarce - Use Them Wisely

Companies realize return on their CDI investment by changing key business processes to leverage a unified view of customer information, not by implementing or operating CDI software technology.

The GAINE on-demand solution enables a company to concentrate the available CDI skills and experience it has available on the things that create business value. These areas include business process change, implementing enterprise data governance, internal change management and communications programs.

The GAINE solution also incorporates cost-effective data stewarding resources with real CDI experience and a robust process for ensuring high quality results. The data stewarding role is often under estimated. Without the correct training and management this laborious work can cause even the most robust CDI strategy to fail. The GAINE on-demand data stewarding program provides a comprehensive solution that can be scaled up or down to meet your evolving needs.

2) Pay-as-you-Go Business Model Enables Self-Funding CDI Projects

Notwithstanding the value CDI promises, it remains difficult to secure the substantial funding and time needed to build the necessary CDI infrastructure to realize this promise. Business leaders have become less willing to invest in IT solutions without some immediate payback. The GAINE on-demand solution substantially reduces the time and cost of realizing CDI benefits. The lower cost of entry enables organizations to deliver results in incremental stages without foregoing key capabilities.

3) The CDI Software Market Remains Immature

There is little doubt that SAP, IBM and Oracle will be there at the finish line when the CDI market matures in 2008-09 timeframe, but their solutions are currently incomplete and immature. The big three will continue to present many technology uncertainties while they build their solution stack through acquisitions.

The risk with smaller CDI vendors is even greater. How many will survive as independent platforms by the time the market matures? Not even Siebel had the size to survive against the major platform vendors.

The GAINE approach allows an organization to defer the technology decision while the market consolidates.