Cost Effective Management of Prescriber Information

Pharmaceutical manufacturers gain market share by creating or changing prescriber behaviors; leveraging a direct sales model to shift prescribers preference to their products. Maximizing sales effectiveness is predicated on understanding physician behaviors and effective sales targeting. Over the past few years big pharmaceutical companies have implemented physician master systems to aggregate physician information from multiple sources within and beyond the company. However, the investment to implement and operate these systems have been beyond the reach of smaller biotech companies or speciality pharmaceutical manufacturers

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GAINE Advantage™ Prescriber Exchange Hub

GAINE Solutions Inc. provides a platform to build and maintain an accurate prescriber profile by selecting the best information available from internal systems and external data providers.

GAINE provides an industry model for prescriber data which may be extended to accommodate customer specific information if necessary. Prescriber information can be provided to GAINE in almost any format with no changes to existing IT systems.

The GAINE Advantage™ process leverages state-of-the-art master data management technology, reference data libraries and cost effective offshore resources for research, data entry and validation to build an accurate combined prescriber master file.

Unique Value Proposition

The GAINE Advantage™ Prescriber Exchange Hub does not require any new investment in technology from our customers. GAINE customers merely provide the information they already own and receive back an integrated prescriber database, management reports and various extracts to facilitate the update of internal systems.

GAINE customers use the output from the Prescriber Exchange Hub to update their data warehouses, CRM systems and other internal systems that rely upon accurate prescriber information.

Supported Data Sources

The GAINE Prescriber model incorporates best practices from multiple life sciences organizations. The model may be extended to incorporate customer specific information if required but support is provided for the following common data sources:

Internal

• Customer Relationship Management
• Contract and Rebate Management
• Call Center
• Sales Targeting and Analytics

External

• IMS
• Wouters Kluver
• American Medical Association
• Verispan